It’s A Kinda Magic

Abracada really are getting it right. They seem to be plucking releases straight from my happy place and putting them out there every fortnight.

First we had The Krays, then Poni Hoax, now The Aikiu – with remixes of course from Azari & III (it would be a faux pas to release without an Azari & III remix these days, non?) and the mighty Mighty Mouse.

The label is brand new, and was set up by Manu Barron and Dirk De Ruyck in April 2010. Both are absolute party royalty, Manu being responsible for the rise to fame of Brodinski and Das Pop, as well as A&R chief for our favourite Social Club, and Dirk launching Eskimo Recordings and managing both Villa and Aeroplane (and I think we all know how I feel about them).

There’s a little self-conscious reflection on the website about introducing another label into an already-crowded market: “You may ask yourselves; does the world need another record label? Isn’t the music industry a smoking pile of rubble, relentlessly battered during the digital revolution and toppled like house of cards on a windy day in downtown Chicago?” but the difference lies in the level of skill attached to this new venture, and the blurring of boundaries of the genres it encompasses.

The first five Abracada releases are as follows:
17 May: The Krays feat. Ebony Bones – We’re Ready When You Are
31 May: Poni Hoax – We Are The Bankers
14 June: The Aikiu – Just Can’t Sleep
28 June: Villa feat. The New Sins - Beats of Love
12 July: MikIX the Cat feat. Shannon – The Key

I asked Dirk why they’d chosen these as the first records to represent the Abracada mission and he said: “The most important thing for us is to be wide-ranging, not 100% straight-up dance music, and secondly that we build a platform for the artists we manage, what we like and what we want to support.” So pooling their contacts and combining artists under their management umbrella with interesting and topical remixers brings the collaborative element to the fore and produces an ever-dynamic sound.

As for The Aikiu, it’s not hard to see how this made the grade. Alex Aikiu, Julien Vichnievsky and Cedric Pilooski are the maestros behind this new act, formed in Paris after Nile Rodgers (of Chic fame) told Alex he was like ‘Madonna with a dick…but with the voice of Simon Le Bon.’ His haunting new wave vocals are put to good use tackling the subject matter of Just Can’t Sleep: the paranoid, hedonistic glamour of 70s and 80s New York.

So with Villa’s excellent collaboration with The New Sins (responsible for It Doesn’t Work Like That, and keyboards for New Young Pony Club) and MikIX the Cat including remixes from Kingdom and Sound Pellegrino Thermal Team it looks like Abracada is already fulfilling its destiny of uniting the disco with the breaks with the dubstep with the house with the rave to give us one hell of a party.

Exclusive: The Krays ft. Ebony Bones – We’re Ready When You Are (Manaré Remix)

Poni Hoax – We Are The Bankers (Renaissance Man Dub Mix)

The Aikiu – Just Can’t Sleep (Stupid Human Remix)

Pre-order The Aikiu Just Can’t Sleep EP here.

3 thoughts on “It’s A Kinda Magic

  1. Pingback: One From The Vaults » Blog Archive » Bang Gang does August

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  3. Pingback: One From The Vaults » Blog Archive » You’re so fine you blow my mind….

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