Social Experiment

You know those parties when no matter how long the journey has been, how tired you are or what you’re feeling when you walk in, as soon as you step inside the doors some kind of warmth envelops you and the beats make your feet start moving and the bass shakes and all of a sudden you’re throwing some crazy shapes with a silly grin on your face and you can’t stop all night? No. 19 presents Social Experiment at Sonar was like that.

Ali Love‘s voice, Deniz Kurtel‘s sexy basslines, and the strange-yet-winning combination of Art Department then the secret guest Dubfire worked like a charm; impeccably interweaving hard and fast tech beats with moody deep-house melodies that had a dancefloor going absolutely crazy; just one look at the people’s faces on the podium was enough, and absolutely no-one was leaving or slowing down in any way as it carried on through to 7am.

I missed the No.19 showcase at Miami and this was their first journey to Sonar, facilitated by Barcelona events agency WIP. They’d organised five days of Sonar parties starting with the Suol label night on Wednesday 13 June, then we went to Heidi’s Jackathon with Catz n Dogz and Richy Ahmed joining the lady herself on the Thursday, Wetyourself with Cormac and Martin Dawson on the Friday; Cassy, Rampa and Tiefschwarz for Souvenir and Friends on the Saturday, and ending with Social Experiment on the Sunday, which sold out almost instantly.

WIP started as a one-year Barcelona venue in a disused early 1900s warehouse in 2009, and since then have gone on to host screenings, art exhibitions, fashion shows, start a record label and organise events worldwide (they’re heading to London soon so watch this space). The parties this year were held at the newly renovated Wolf Club; Almogavers 86, which hosts their weekly WERK IT parties (no recovery time for them as they’ve got Amirali and Dia on Friday 29 June), and they’re remodeling their new venue to open October this year.

If this is what we can expect from the team whose events in 2010 set an all-time record for attendance at an off-Sonar event then I’m booking some October flights now.